RON's read on Verdant Health
Account-level pattern · live conversation in progress
Q3 renewal worth $487K is at material risk — Verdant fits a churn pattern that killed 2 of 3 similar accounts.
- Signals are stacking. Weekly usage down 34%, NPS off 22 points last quarter, 16 seats deactivated.
- The champion went quiet. Sarah Lin (VP Ops) stopped responding; CSM Priya hasn’t engaged in 21 days.
- Precedent is clear. Of 3 prior accounts with this pattern, 2 churned — the one that survived got a CRO-led exec call within 72 hours.
Account trends
The 4 signals RON is watching · click to drill in
ARR History
$487K
▼ peak
Active users · weekly
31
▼ −34% in 4w
Support tickets · weekly
9
▼ +5 vs avg
NPS · last 6 surveys
−8
▼ −22 pts
Account KPIs
Click any tile to drill in →
ARR
$487K
▼ −13% from peak
Renewal in
94 days
▼ at risk
Active seats
31 / 47
▼ −16 in 30d
Weekly usage
−34%
▼ vs 4w avg
NPS
−8
▼ −22 pts
Open tickets
9
▼ 3 escalated
Last CSM touch
21 days
▼ 2× avg gap
Tenure
4.1 yrs
— since Mar 2022
Key people
View all 8 →
SL
Sarah Lin
VP Operations · last response 27 days ago
DR
David Reyes
CFO · economic buyer · responsive
MK
Maya Krishnan
Director, Analytics · NPS detractor (rated 2)
TC
Tom Chen
Sr. Engineer · power user · still active
Recent activity
Full activity →
Critical insight surfaced by RON
2h ago
"Silent churn precursor" pattern detected · matches 3 prior accounts
Live conversation started
2h ago
Priya · with RON · reviewing churn signals before exec call
Support escalation #3 opened
Yesterday
Maya Krishnan · "Reports module breaking on large datasets"
NPS survey returned: −8
3d ago
Down 22 points from previous survey · 2 detractors, no promoters
16 user seats deactivated
12d ago
Done by admin Sarah Lin · no reason logged
Last CSM touch · QBR call
21d ago
Priya · "Customer raised concerns about 2024 roadmap" · no follow-up logged